Position Title: Public Relations Social Media Coordination
*Applications must be received by Midnight Mountain Time on the closing date.
Listing Number:13291-14B6
For more information contact:
State Agency:
Commerce
PO Box 200501
Helena, MT 59620
Phone:(406)841-2718
Fax:(406)841-2701
TTY:(406)841-2702
E-mail:docapplicants@mt.gov
- OR -
Local Montana Job Service Workforce
Position Number(s): 65105232
Openings: 1
Location(s): Helena
Job Status: Full-Time Permanent
Shift: Daytime
Date Posted: 7/1/2014
Closing Date:
Department: Commerce
Division: Montana Promotion
Bureau: Marketing
Band/Grade: 6
State Application Required: No
Salary: $39,920.00 - $49,900.00
Salary Unit: Yearly
Additional Salary Information:Benefits include: The state contribution of $9672/yr. towards health, life, dental, and optional vision insurance; a state contribution to the retirement fund and paid leave.
Applicant Pool:If another department vacancy occurs in this job title within six months, the same applicant pool may be used for the selection.
Special Information:
The Department of Commerce through its employees, community partners, public outreach, and media contacts enhances economic prosperity in Montana; fosters community led diversification and sustainability of a growing economy; maintains and improves our infrastructure, housing and facilities; and promotes and enhances Montana’s positive national and international image.
The mission of the Montana Promotion Division is to strengthen Montana’s economy through the promotion of the state as a vacation destination and film location; by maximizing the combined talents and abilities of its staff, and with guidance from the Governor’s Tourism Advisory Council the Montana Promotion Division strives to promote a quality experience to visitors while encouraging preservation of Montana’s environment and quality of life.
Commerce prepares qualified and motivated people with the necessary skills to be successful employees and an integral component in fulfilling this mission.
Click on “Apply On-line” and find out how you can tap into one of Montana’s best resources, Commerce.
WOMEN AND MINORITIES ARE ENCOURAGED TO APPLY.
NO STATE APPLICATION is required. Please submit a resume and cover letter. In your cover letter please address why you are the best candidate for this position and describe a work related experience that makes you the best.
Duties:
This position serves as the Montana Office of Tourism’s (MTOT) Social Media Coordinator and is responsible for conceptualizing, developing and administering promotional content for the social media channels; researching and recommending emerging technologies and online marketing activities that integrate MTOT’s marketing objectives with concepts that offer a high level of consumer engagement and marketing results. The position is responsible for developing innovative and interactive social media strategies based on upcoming consumer marketing campaigns; research and evaluate new interactive methods and technologies to determine the relative value and viability for MTOT marketing campaigns. This position, with the cooperation of Consumer Marketing, will analyze interactive marketing campaigns, track key performance indicators to evaluate the ROI and effectiveness of individual social campaigns.
This position works with the Consumer Marketing Manager and the advertising agencies serving as a liaison between social media and the marketing team.
Competencies:
Commitment, Communication, Initiative and Accountability, Influence, Personal Effectiveness, and Thinking and Problem Solving.
• Working knowledge and real-world experience in planning, managing and executing social media initiatives
• Knowledge of planning social media programs that span owned (eg Blogs), earned (eg Facebook) and paid (sponsored tweets)
• Knowledge of social media legal guidelines, including, but not limited to WOMMA and “pay-per-post”
• Knowledge of Strategic planning and processes for brand management and creative development, including research tools and evaluation of results
• Knowledge of online marketing and SEO (search engine optimization).
• Ability to think creatively, problem-solve, and develop a long term vision. The position requires an exceptionally organized self-starter who can work independently, execute quickly and move to the next task.
• Technical troubleshooting, written and verbal communications (including public, technical, consumer, and professional communications), managing multiple projects under inflexible deadlines, and promoting a positive image of Montana to customers and associates.
• Experience with social media platforms, including, but not limited to Facebook, Twitter, YouTube, Google+, Instagram, Tumblr
• Experience writing, editing and crafting content for the social media space
Education/Experience:
The required educational qualifications are typically acquired through a bachelor’s degree in advertising, marketing, communications, journalism, public relations, or related field and 2 years of job related experience in marketing, communications or social media. Other combinations of education and experience may be considered.
https://svc.mt.gov/statejobsearch/listingdetails.aspx?id=13291