The Alfred J. Seaman Award for Best Undergraduate Paper has now expanded to two categories: Advertising and Society or Marketing Insights and Innovation.
The submission deadline is March 30, 2018.
The winners of the competition are selected by a panel of AEF board members, consisting of professors and industry professionals. The 2018 Awards will be presented at the AEF annual Honors Night Gala on Monday, June 11, 2018, in New York City.
Submissions will be evaluated based on five criteria:
Idea - How original is the idea relative to the subject matter? How well does it advance important discourse on the subject?
Hypotheses - How interesting and compelling are the hypotheses offered? Are the hypotheses capable of being supported?
Quality - How well is the paper written? Is it clear, well organized and well argued?
Proof - How effective is the proof for the hypotheses? Does the paper make a solid argument through original and/or secondary research?
Conclusions - What are the implications of the work? Do the conclusions suggest valuable ideas and invite additional exploration of the subject?
Each winning student will receive a $1,000 cash prize. AEF will also pay for travel and overnight accommodations in New York City for the student and his/her professor so that they may attend the Honors Night gala on June 11.
For full submission details, visit aef.com.