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10 dead-honest reasons reporters delete your emails

Pitches not landing? Take a glance at these 10 Dead-Honest Reasons Reporters Delete Your Emails. Yeah, it’s targeted toward startup companies, but vast majorities of this excellent list can be applied to any type of public relations — including higher education.

I recently sat in on a HARO conference call on pitching syndicated TV programs; many of the producers on the call echoed these same concerns — people not respecting their time, people sending vague or unoriginal pitches, people being way too pushy about their pitch by relentlessly following up, and so on. A lot of the call — and really, much of this 10-point list — is kind of Common Sense 101. But stuff like this is always worth a reminder once in a while.

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