Nebraska Extension 4-H Youth Development is an organization that is learner centered, provides trusted subject matter content, and is professional, relevant, and nimble in its response. Additionally, Nebraska Extension provides unbiased, research-based information for all Nebraskans.
All print and digital communication (including newsletters, email, social media networks, etc.), which is distributed on behalf of the 4-H Youth Development Program, is a direct representation of Nebraska Extension and its brand. Because these items are being produced and distributed with tax dollars, it is important to think carefully about the content of all communication.
In Nebraska Extension, we are often times asked to share information, that might be of interest to our 4-H audiences, on behalf of other organizations/businesses. When determining the appropriateness of information from these groups for 4-H communication, please consider the following questions:
· Is the information unbiased, not endorsing an organization/business?
o If the information does endorse an organization/business, is there a direct and significant benefit to Nebraska Extension 4-H Youth Development that is showcased in the form of a financial donation, volunteer hours, media effort, or partnership?
· If the organization/business is for profit, would any organization/business be given an equal opportunity to provide educational events?
· Does the organization/business that is providing the information have youth educational goals that are similar to those of the Nebraska Extension 4-H Youth Development Program?
· Does the information that is being shared by the organization/business use the 4-H Name and Emblem correctly?
The link to the complete list of 4-H Communication Guidelines can be found at https://4h.unl.edu/employee/marketing-toolbox/communications.
Specific questions related to the content of 4-H communication may be directed toward 4-H Coordinators; you may also contact Tracy Pracheil at (402) 472-9016 or at tpracheil2@unl.edu.