Since 2010, Tractor Supply has partnered with 4‑H to prepare youth to be ready for work and life. The success of the Paper Clover campaign has raised more than $24 million to impact local youth with the technical skills and life skills that prepare them for whatever comes their way.
The 2025 Winter Paper Clover Campaign is taking place November 28 - December 14, 2025. One hundred percent of funds raised through the bi-annual Paper Clover campaign directly benefits 4‑H youth; ninety percent of donations directly support 4‑H youth in the state where the funds were raised, and the remaining 10 percent supports the overall mission and growth of 4‑H nationally.
Learn more at https://www.tractorsupply.com/tsc/cms/4h.
[Note for Nebraska Extension team members: Cause marketing promotions initiated by National 4-H Council benefit Nebraska 4-H in a variety of ways. These promotions create brand recognition for 4-H in for-profit, retail settings; increased brand recognition leads to long-term loyalty and support of current and future youth, volunteers, alumni, and donors. Another benefit of the promotion is the Nebraska 4-H Foundation receives the revenue dollars from national cause marketing promotions organized by National 4-H Council. The funding is used for a variety of statewide opportunities that benefit 4-H’ers from all Nebraska counties.]
More details at: https://www.tractorsupply.com/tsc/cms/4h