Since 2010, Tractor Supply has partnered with 4‑H to prepare youth to be ready for work and life. The success of the Paper Clover campaign has raised more than $24 million to impact local youth with the technical skills and life skills that prepare them for whatever comes their way.
The 2026 Spring Paper Clover Campaign is taking place April 17 - May 3, 2026. One hundred percent of funds raised through the bi-annual Paper Clover campaign directly benefits 4‑H youth; ninety percent of donations directly support 4‑H youth in the state where the funds were raised, and the remaining 10 percent supports the overall mission and growth of 4‑H nationally.
Also, Demo Day at Tractor Supply will be held on April 25, 2026. Along with testing riding lawn mowers, customers can meet local 4-H youth and learn how 4-H prepares them to be Beyond Ready. TSC invites 4-H clubs to participate in-store on April 25. 4-H Clubs interested in participating may RSVP at https://go.unl.edu/cm50.
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Notes for Nebraska Extension team members:
A TSC Promotional Toolkit can be found at https://4-h.org/resources/professionals/marketing-resources/paper-clover-toolkit.
Also, cause marketing promotions initiated by National 4-H Council benefit Nebraska 4-H in a variety of ways. These promotions create brand recognition for 4-H in for-profit, retail settings; increased brand recognition leads to long-term loyalty and support of current and future youth, volunteers, alumni, and donors. Another benefit of the promotion is the Nebraska 4-H Foundation receives the revenue dollars from national cause marketing promotions organized by National 4-H Council. The funding is used for a variety of statewide opportunities that benefit 4-H’ers from all Nebraska counties.