Imagine having the power to turn raw data into actionable insights that drive business success. As a business analytics major, you’ll learn how to transform data into information and insights to help organizations make strategic decisions. Blend your analytical skills with a deep understanding of business operations to solve real-world challenges. From statistics to computer skills, you’ll be equipped to shape the future of business with every data-driven decision you make.
Students will take classes in all aspects of analytics such as database management, communication for business analytics and machine learning, and complete a hands-on capstone course to address a challenge for a client.
"Students will tackle real-world challenges using real company data, devising solutions and presenting recommendations directly to the company’s managers and executives. We've appreciated the partnership of companies like Conagra Brands, Runza, Speedway Motors and Werner Enterprises in past semester capstone courses," said Laurie Miller, associate dean of undergraduate programs and curriculum and associate professor of practice in economics.
The college conducted an industry roundtable to assess their needs during the major's development. Participants included representatives of local and regional organizations such as Bryan Health, Deloitte, Hudl and Nelnet. All participants, like Dan Crumb, chief financial officer of the Kansas City Chiefs Football Club, Inc., agreed there is a substantial need for workers trained in both the foundations of business and the quantitative methods used to support decision-making.
"It is widely understood that business analytics is an area of significant current and future market growth. The Chiefs organization utilizes business analytics extensively to support our various revenue streams and marketing efforts and to create operational efficiencies," said Crumb. "I anticipate this program will produce graduates that are highly employable in a wide variety of industries and organizations, including my own."
More details at: https://business.unl.edu/undergraduate-programs/business-analytics-major/