The output of the analysis is a communication plan that can be used for Value-Based Pricing or sales presentations to prospects, and essentially rationalizes the soundness of an investment in a proposed product or service at the proposed price point instead of the next best competitor.
Here are the objectives of this Business+ Workshop:
(1) teach the fundamentals of economic value analysis
(2) train to use a cloud-based analysis tool
(3) implement the approach in small groups
(4) share findings with peers in short presentations.