Beyond B-School | How to Create a Great Pitch for Any Occasion

Elevator Pitch
Elevator Pitch

How to Create a Great Pitch For Any Occasion

“It’s nice to meet you. What do you do?” Sound familiar?
It’s one of the first questions you’ll be asked at any networking event or when meeting someone new.

It is up to you to clearly, succinctly and accurately describe yourself so the people you meet will understand your value, goals and how they can help.

An important part of telling your story is creating a pitch; often known as an “elevator pitch.” (This term is based on the idea that if you were on an elevator with someone important, you could deliver your “speech” during the elevator ride.) Your pitch could be 15, 30 or 60 seconds, depending on the situation. Keep in mind, the average adult attention span today is only eight seconds.

You will use your pitch in many different circumstances. The pitch you use when meeting an alumni at a social event will be slightly different from the one you use when sitting down for an informational meeting with someone who works for a target company. You will also use a written version of your pitch to introduce yourself when requesting an informational meeting.

Your Pitch at a Networking Event
- This version of your pitch needs to be about 15-20 seconds.

Your Pitch at an Informational Meeting
- You have a little more time in a one-on-one informational meeting to share your qualifications. This version of your pitch may be up to a minute long.

Your Pitch to Use With Alumni
- Leverage the power of your mutual education to highlight academic or school achievements that the fellow schoolmate will appreciate and understand.

Here are nine steps/Pitch Worksheet/Template to create a pitch to impress the people you meet in any networking situation: http://universityx.beyondb-school.com/pdfs/How_to_Create_a_Great_Pitch_Deck%20(2).pdf

More details at: http://universityx.beyondb-school.com/pdfs/How_to_Create_a_Great_Pitch_Deck%20(2).pdf