The Content Marketing Specialist will work with the Director of Marketing and Public Relations for planning, development and implementation of the Bank’s marketing and content creation strategies. Through the development and execution of engaging content, this position will support the division by helping to coordinate and enforce branding guidelines and standards across departments and business lines, in order to achieve the annual operating goals. We are seeking an individual with 2+ years experience with writing and developing content while functioning in a similar role. This individual should also be detail-oriented and able to work in a fast-paced environment while easily shifting focus.
Essential Job Duties & Responsibilities
> Builds and executes a content strategy (with a detailed calendar) of engaging and relevant content for our bank customers and internal lines of business.
> Writes and manages content for ad campaigns, email campaigns, websites (internal and external), social media, digital marketing, direct mail, newsletters, blogs, press releases and marketing collateral.
> Creates engaging and compelling content applying search engine optimization (SEO) strategies and brand style guides to champion the consistency and evolution of the brand voice.
> Partners with the Director and internal business partners on the development and execution of marketing strategies by researching and maintaining a working knowledge of industry and marketing trends along with customer demographics and cross-sale lead generation.
> Plans and coordinates special events and sponsorship fulfillments, may interface with the media using prepared and approved statements and represents the bank in all events and activities with superior professionalism.
> Responsible for marketing project management to include developing project plans, schedules, milestones and tracking effectiveness and timeliness of assigned projects.
> Partners with Talent & Organizational Development to coordinate internal and external communications and the internal integration of all marketing efforts.
> Facilitates internal integration of messaging to company intranet with relevant and current content.
> Maintains and manages Company Store inventory of branded promotional items and delivery for company sponsored events.
> Develops and implements tracking of marketing effectiveness and return on investments.
> Acts as a backup to create content, design, maintain and implement updates to the following: digital screens, websites, marquees, email marketing and social media distribution.
Experience and Education:
> Minimum of 2 years of experience in a related or similar role
> Minimum of 2 years of professional writing experience in journalism, advertising or marketing
> Bachelor’s Degree in Marketing, Advertising or related discipline required
> Previous banking industry experience, strongly preferred
> Comfortable writing both short-form copy and complex storytelling
> Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
> Working knowledge of CSS, PHP, HTML and Adobe Creative Suites preferred
> Excellent project management skills with general marketing knowledge and the ability to continuously learn, as well as stay abreast of industry trends
> Strong organization and prioritization skills
> Excellent analytical, communication and presentation skills
> Ability to work well in a fast-paced, collaborative environment
> Strong time management skills with ability to work on simultaneous projects with competing or overlapping deadlines
About:
Established in 1856, American National Bank is one of the largest privately owned banks in Nebraska with branch locations in Nebraska, Iowa and Minnesota. We are dedicated to servicing our personal and business customers by providing top service and identifying the best solution to the customer’s needs. Our employees experience an environment which encourages working together towards a common goal, high involvement in philanthropic activities, and an opportunity to focus on career aspirations and growth.
https://recruiting.ultipro.com/AME1060ANAT/JobBoard/2cf77acc-3642-4d0a-9883-93858597a86a/OpportunityDetail?opportunityId=da2b124b-e2e3-46b4-99c0-f14cf522cccd