ADPR 433/833 Art Direction R 5:30-8:20 p.m.
Learn how to apply visual and graphic design techniques to the corporate environments of advertising and public relations. You will develop creative materials for actual clients, corporate identities, electronic presentations, professional creative portfolios, non-traditional resumes and websites.
ADPR 434/834 Digital Insights and Analytics online
Explore how various channels of digital communication can be used to analyze audiences, connect with them and ultimately build brands.
ADPR 450/850 PR Theory & Strategy T 6:15-9:15 p.m. and online
Learn critical and supportive perspectives to understand where public relations has been and where it’s going.
ADPR 451/851 PR Techniques MW 3:30-4:45 p.m.
Learn how to write a PR plan, social media plan, news release, news pitch, feature story, crisis communication plan, talking points/key messages, media advisory, event plan, broadcast script, cover letter and fund-raising letter.
ADPR 458/858 New Media Design T 3:30-5:20 p.m.
Learn how to write, design and produce communications messages using traditional, interactive and new multimedia technologies.
ADPR 488/888 Media & Sales Promotion T 5:30-8:20 p.m.
Master techniques for print and electronic media sales and promotion: rate structures, legal requirements, and social and economic effects.
ADPR 491/891 Sec. 101 Special Topics: Social Media–Theory & Practice MW 5-6:15 p.m.
Learn the mechanism of social influence and how social media are changing the way information flows in our society.
ADPR 491/891 Sec. 102 Special Topics: International PR R 5:30-8:20 p.m.
Understand the challenges and opportunities of working with multicultural publics in a global environment.
ADPR 491/891 Sec. 700 Special Topics: Advanced PR Writing online
Learn how to write complex documents that advance PR/communication strategies, including speeches, magazine-length feature articles, op-ed, letter to the editor, first-person annual report or magazine greeting or column and much more.
ADPR 830 Advertising Issues and Strategy online
Explore the business of advertising and promotion and the processes and planning involved in strategic promotional communication. This is a first-year course for graduate students.
ADPR 930 Integrated Media Communications Capstone online
Integrative learning goes beyond learning in the classroom; it often occurs as students address real world problems that require multiple areas of knowledge and modes of inquiry. This is the capstone seminar for ADPR graduate students in the IMC specialization.
ADPR 881 Advertising and PR Research online
Learn how to gather and evaluate information that advertising and public relations professionals and scholars use to help them make sound decisions about everything from audiences and products to copy testing messages.
JOUR 303 Advanced Editing (Editing II) TR 11 a.m.-12:15 p.m.
You learned the basic in JOUR 201. Apply those basics to refine your skills as you edit news and feature stories.
JOUR 324 Feature Reporting W 130-4:20 p.m.
Report and write nonfiction news stories.
JOUR 326 Sports Reporting W 5:30-9:20 p.m.
Learn how to think critically about sports media and how to apply the fundamentals of good reporting and writing to sports.
JOUR 386 Magazine Editing and Design M 1:30-4:20 p.m.
Create a magazine while applying the principles of good editing and design. Choose photos, write captions and write headlines.
JOUR 407 Investigative/Computer Assisted Reporting TR 9:30-11:20 a.m.
Use documents and computer databases, interviewing and field research to write compelling investigative stories.
JOUR 450 News Net Nebraska M 1:30-3:20 p.m.
As part of a national journalism grant, this course will focus on covering diversity issues in Lincoln and the state, with the goal of having student work published in local, regional and national outlets.
JOUR 491 Intro to Storybots TR 2:30-3:45 p.m.
Increasingly, software can write news stories like the ones human beings create. Learn how to write your own storybot.
JOMC 412 Literature of Journalism MW 10-11:15 a.m.
Read and discuss major works that offer new insights into the practice of journalism.
JOMC 491 Special Topics: Mobile Media TR 2:30-3:45 p.m.
Take a look at mobile apps, websites and wearable devices. Create an e-book of best practices used by journalists, educators, advertisers and public relations specialists and produce instructional videos on the class You Tube Channel.