The deadline for the ADDY Awards (now being called the American Advertising Awards) is coming up on Dec. 17. Let’s see our great students clean up! Please encourage your students to submit work, and please submit the work you’ve seen in classes that you know is fantastic. To ease the burden, we are able to cover the $35 entry fee. Our budget is limited, however, so we can only submit the best work. Here's the process this year:
Please have work submitted to me (put in mailbox or emailed) NO LATER THAN noon on Friday, Dec. 12. The ADDYs deadline is Dec. 17.
Professor Valerie Jones will review it with a colleague, confirm with the faculty adviser and/or student that it can be submitted and paid for, and advise on the category in which to submit it.
The student or faculty adviser will then need to do the following:
• Upload the entry to the entry site (website should have a screenshot and URL)
Entries must include ALL of the following: Faculty/Adviser name; student name, email, phone number, permanent address, and school address; entry title; category; and name(s) on the award
• Print the entry, affix four Velcro dots the back, and put it in a clear plastic envelope (supplies will be available downstairs or from Valerie)
• Professor Jones will be in her office from 9:30 a.m. -3 p.m. on Dec. 15 to provide supplies and answer questions if anyone needs it (ADDYs party!). Students or faculty can come in, upload work, stick on the Velcro dots, etc.
• Entries will be dropped off at Swanson Russell on Dec. 17.
Categories include:
• sales promotion (packaging or point of purchase),
• collateral material (stationary, brochure/annual report, poster, publication design),
• direct marketing,
• out of home,
• the extraordinarily vague “non-traditional advertising,”
• consumer or trade pub,
• newspaper,
• digital advertising (website, social media, mobile apps, online advertising, multimedia DVD, campaign),
• radio,
• TV,
• integrated campaigns, and
• elements of advertising (copywriting, logo, illustration, photography, animation or special effects, cinematography, music, digital creative technology, etc.).
Keep in mind that these awards are strictly for original creative work. There aren’t any opportunities to explain strategy or insight.
Click here for a complete list of categories and details about entries:
http://www.nebraskaaddys.org or
http://aaftl.com/wp-content/uploads/2014/11/AAA_StudentRules_Categories_2014-2015.pdf