ADPR 391
Digital Content Strategy - Instructor: Tyler Thomas
In today’s world, digital advertising is essential for reaching your audience and the heart of good digital advertising is the creation of smart digital content. This course will focus on the digital content landscape with the goal to inform students on how to identify, develop, execute and analyze effective digital advertising strategies. Time: Monday and Wednesday, 8:30-9:45 a.m., Room 109, Andersen Hall
ADPR 491
Corporate Crisis Communication – Instructor: Dane Kiambi
This course focuses on the role of public relations in the prevention of crises, response to crises and recovery from crises. Students will learn how to preempt, prepare for and respond to corporate, nonprofit, individual and government sector crises from a public relations perspective. Through case studies and in-class activities/simulations, the course emphasizes the practical application of crisis communication theories, strategies and tactics when developing and implementing crisis communication plans. Time: Thursday, 3:30-6:20 p.m., Room 109, Andersen Hall
ADPR 491
Owned, Earned and Paid Media – Instructor: Valerie Jones
The cleverest content in the world doesn’t matter if the right people don’t experience it. Opportunities to connect with consumers through social, digital, traditional, and mobile media abound, and understanding how, when, and why to engage segments of an audience through different media is critical to a brand’s success. This course focuses on strategy, creativity, and thinking holistically about the entire media ecosystem. Learn to evaluate and create meaningful opportunities for brands to connect with consumers across earned, owned, and paid media. Time: Tuesday and Thursday, 12:30-1:45 p.m., Room 109, Andersen Hall
BRDC 491/891
Digital Motion Graphics – Instructor: Matt Turner
Creating digital motion graphics and animation, including moving text and images using the compositing and animation software Adobe After Effects. It covers project creation, techniques, workflow and management as well as related post production work such as color correction. There are no prerequisites, but it is helpful to have some familiarity with Adobe Premiere and/or Adobe Photoshop. Time: Wednesday, 5:30-8:20 p.m., Room 29, Andersen Hall
BRDC 491
Television Sports Reporting – Instructor: Jerry Renaud
Students will collaborate to produce a weekly 30-minute ESPN sportscenter style of program. It will involve both studio and field production improving students’ ability to anchor a sportscast, including highlights and giving analysis on a variety of sports. It will also give students the opportunity to direct and produce a multi-camera, multi-studio program placing a heavy emphasis on writing and performance, with the addition of field production and reporting. Students will get experience in anchoring, reporting, social media, directing, graphics and all other forms of studio and field production. Time: Monday, 1-5:50 p.m., Room: Newsroom and studios
JOMC 491-891
News Engagement Lab – Instructor: Michelle Hassler
In this hands-on course, you will create, implement and analyze audience engagement strategies for news projects produced by NET News. You will study the engagement practices of news organizations and learn how to use both social media and traditional methods to engage a variety of audiences. You will collaborate with NET professionals to develop and test ideas and strategies that news organizations could put into practice. Open to any CoJMC major; junior or senior standing. Time: Monday and Wednesday, 1:30-2:45 p.m., Room 29 Andersen Hall
JOMC 491
Oral History Project for Rural Nebraska – Instructor: Mary Kay Quinlan
In the Oral History Project for Rural Nebraska, students will learn qualitative research skills as they plan, research and conduct archival-quality oral history interviews with century farmers for deposit at the Nebraska State Historical Society. They will also participate in a statewide tour of “Catherland,” a musical set in the rural Nebraska community of Red Cloud, home of author Willa Cather. Students will record audience members’ memories of rural life, which also will become part of the collection. Time: Tuesday, 6-8 p.m., Room 104, Temple Building
JOMC 491
Financial Communications II – Instructor: Joe Weber
Interested in reporting on business and economics for major news organizations? How about working in investor relations for major corporations? This course teaches undergraduate and graduate students how to report on and write about business news, as well as how to communicate such news to the media and investors. This is a continuation of Financial Communications I, a fall 2015 course, but new students are welcome. Time: Wednesday, 6-8 p.m., Room 217, Andersen Hall
JOMC 291
Social Justice, Human Rights & the Media – Instructor: Sriyani Tidball
This class will focus on the role of ethical principles and social responsibility and their importance in society and the media today. We will be studying and analyzing the issue of local and global human trafficking and pursue ways of advancing knowledge and solutions in the areas of awareness, prevention, education, and the role of media. Additionally, we will explore civil, political, economic, ethnic and cultural rights and different thematic and cultural topics in human rights. We will have some great speakers, who are subject matter specialists visit as guest lecturers. Time: Tuesday and Thursday, 2-3:15 p.m., Room 15, Andersen Hall