Three professors from the College of Journalism & Mass Communications, Ruth Brown (professor emeritus), Valerie Jones and Bryan Ming Wang, edited the recently published “The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era”. The book, published in two volumes, entails “Traditional Advertising Transformed” in volume one and “New Media, New Uses and New Metrics” in volume two.
The book will be used as a resource for libraries and academic departments and has potential to be used in programs and classes as a textbook.
Individuals who want to purchase a copy may order it from Amazon.com.