The College of Journalism & Mass Communications would like to congratulate Emily Applegate, Janie Barber, Sydney Prorok and Huy Tran for their selection as the top poster from Journalism and Mass Communications at the undergraduate poster session at the UNL Spring Research Fair. The poster displayed findings regarding research conducted to learn about millennial ridership on the Lincoln bus system. These students would also like to give credit to Jacht Ad Lab, as the project was a collaborative effort among several students across multiple semesters.
“The goal of this research project was to understand why there are so many millennials in Lincoln, Nebraska, that do not use public transportation,” Prorok said. “Along with gathering secondary research, we conducted focus groups, interviews and surveys to uncover insights on this target audience and their perceptions of the bus system. Our findings were then used to create a campaign strategy that increased ridership for Lincoln Public Works.”