From the time they were old enough to hold a rod, Cade Ludwig and Hunter Suchsland have always loved to fish.
Ludwig, a senior agronomy major and Suchsland, a senior fisheries and wildlife major loved watching their bobbers dancing on the water when they were little boys fishing with their dads. Later, they graduated to keeping an eye on carefully selected lures swirling through a lake.
Their passion led them to identify one major problem — they’ve had to deal with a lot of bad, amateur fishing lures over the years. They addressed this problem in their Engler 275 class, which challenges students to develop a business with $50. They wanted to disrupt the market by creating their own handmade products infused with quality and passion.
More details at: https://news.unl.edu/newsrooms/today/article/huskers-reel-in-entrepreneurial-success-with-custom-made-lures/