GAIN EXPERIENCE INNOVATING AMERITAS’ MARKETING
Special Topics: Ameritas (MRKT 490) allows you to challenge yourself with innovative and disruptive projects for a large Lincoln-based financial and insurance company that aims to disrupt the financial marketplace with new innovative ways to connect with young customers. Help Ameritas become more innovative in working with their customers while building real-life experience.
Last year projects include an analysis of customer behavior and wants of millennials and generation z in how they deal with personel finance. It also included a project to analyze innovative and cutting edge consumer companies market to millennials and generation z customers. The third project focused on new innovative services and products for Ameritas to offer to millennials and generation z potential customers.
WHAT IS THIS COURSE? The Department of Marketing at the College of Business and Ameritas are teaming up to offer this 3 credit-hour applied special business projects class held Wednesdays at 8-10:50 a.m. via web conference for the Spring 2021 semester. The class will work with an entrepreneurial hub at Ameritas on innovative business projects as the company explores new ways to connect with millennials and small businesses, etc.
WHY SHOULD I APPLY? This is an opportunity to build your résumé and experience working with a large company on reallife projects. The class is comparable to an intense internship, in which you are working with top management at Ameritas over a 15-week period.
WHAT SHOULD I EXPECT? The class is divided into teams who will work on each project and present their findings to Ameritas management. Ameritas will choose the team with the best analysis and recommendations as the “winner” of each competition.
WHAT ARE THE REQUIREMENTS? This is a 3 credit-hour class open to undergraduates and graduates in any major. Enrollment is limited to 25. Acceptance is based on academic background, GPA of 3.0 or higher, work experience and other pertinent information. The course prerequisite for MRKT 490 is MRKT 341; prerequisite for MRKT 898 is GRBA 813 or equivalent.
To apply, Email Rob Simon at rsimon2@unl.edu. You can download the application at: https://go.unl.edu/ameritasclass.