Name, image and likeness have value. This course teaches you how to strategically build, position, and monetize a personal brand in today’s NIL and creator economy landscape.
In this course, you will:
• Understand NIL regulations and brand audit fundamentals
• Conduct a professional brand audit
• Evaluate real-world influencers and NIL earners
• Identify your own personal brand strengths and opportunities
MRKT 490-002 (17251)
Special Topics in Marketing: Monetizing Identity - NIL and Branding
Tuesday/Thursday, 9:30-10:45 a.m. | HLH 215
pen to all CoB majors. Prerequisite: Marketing 341.