The amount and quality of career and professional development content on social media is growing every day. Instead of using social media only for entertainment, consider following the types of people, topics, and organizations listed below. It’s a great way to keep career and professional development top of mind and sneak it into your busy schedule.
Social Media to Include: YouTube, Podcasts, Instagram, TikTok, Twitter
1. Personal Development – The foundation of a strong career is self-awareness and personal growth. Follow accounts that share content related to personal growth, strengths, authentic leadership, or wellbeing.
- Get Started: School of Life, Psychology Today, TED Talks, Tim Ferris, #motivation, #personalgrowth
2. General Business Knowledge – Your coursework will introduce you to business concepts but understanding the world of business more broadly will help you apply those concepts and see how they play out in the real world - as well as where and how you might fit in.
- Get Started: Forbes, Harvard Business Review, WSJ, Barron’s
3. Company-, Industry-, and Role-Specific Knowledge – Social media accounts of specific companies, professional associations, industry groups, and influencers in careers of interest can give you a glimpse into your professions of interest and who might hire you.
- Get Started: Companies (e.g., Ameritas, Hudl, State of Nebraska), Professional organizations (e.g., SHRM), Industry groups (e.g., Banking, Technology), Related hashtags (#accountant, #entrepreneur, #realestate), Individual influencers (e.g., Gary Vee for marketing)
4. Career Development – Your career will present you with countless questions and crossroads. In addition to working with a Career Coach at the Business Career Center, consider following career experts on social media.
- Get Started: Career Contessa, Roadtrip Nation, Ask a Manager, The Muse, Career Sherpa, Lindsey Pollak, JT O’Donnell, #careeradvice
5. Identity-Specific Support – Navigating career decisions as a person who identifies as LGBTQ, a Person of Color, First Generation, female, or with a disability can increase your questions and confusion. Luckily, social media has fantastic career content that is population-specific.
- Get Started: Young Black & Professional, Valeria Garcia (@firstgenprofessional), OutBuro LGBTQ Professionals, Out at Work, #workinclusively, The Femails, The Female Lead