The Lancaster County Ag Society Board of Directors approved a contract with Lincoln’s Sandhills Global Inc. for the naming rights at the Lancaster Event Center, including specific names for the seven largest event spaces on the 160-acre county fairgrounds. This $7.125 million 15-year naming rights agreement started on Dec. 1, 2023.
The venue-specific name changes include:
• Lancaster Event Center –> Sandhills Global Event Center
• Pavilion 1 –> Currency Pavilion
• Pavilion 2 –> EquineMarket Pavilion
• Pavilion 3 –> LivestockMarket Pavilion
• Pavilion 4 –> TractorHouse Pavilion with Amy Countryman Arena
• Multi-Purpose Arena (MPA) –> FR8Star Pavilion
• Grandstand Arena –> AuctionTime Grandstand Arena
• Campgrounds –> RVUniverse Campgrounds
• Lincoln Room –> Ag Society Hall
Read the press releases at https://sandhillsglobaleventcenter.org/news/category/news/