Want to learn to change minds and behaviors? Want to make better decisions and be a smarter consumer of messages?
Discover the art and science of how to craft and consume compelling messages that can change can minds and actions.
What to expect
Students in this course will create and examine a variety of persuasive messages in different contexts including social media, advertising, film, television, interpersonal, etc... The Throughout the semester students will work in groups to develop their own persuasive public service campaign.