How Can YOU Educate Consumers About Agriculture?

By: Amy Millmier Schmidt, Livestock Bioenvironmental Engineer

In the December BeefWatch Newsletter (, Lindsay Chichester and I talked about our respective social media campaigns centered on educating the public about agriculture, food safety, and sustainability of livestock production systems. A lot of educators like us have taken to social media to share this type of information in a unified “defense of agriculture”. But don’t underestimate the impact of your voice as an advocate for your operation and agriculture as a whole. As stated in the following article, survey data shows that consumers view farmers as trustworthy sources of information. Take a look at the article below for ideas on how you can educate consumers at the local level.