Beyond B School | How to Post Engaging Comments on LinkedIn

Building relationships and authority is a key factor in growing your career. LinkedIn is the perfect platform to use to interact with other like-minded professionals. Not only will commenting on articles and posts on LinkedIn
help you get on the radar of influencers or thought leaders, it will also increase awareness of you and generate more views of your LinkedIn profile.

LinkedIn rewards people who post engaging content and comments. In other words, the reward you get from commenting is more visibility. When you comment or share content from people who are influential in your
industry, you get noticed. And simply liking a post isn’t enough to improve your profile’s visibility. By leaving meaningful comments on LinkedIn posts, you gain the attention of the author, the author’s network and others.

Below are strategies to help you write engaging comments on LinkedIn.

General Commenting Guidelines
There are no rules per se, but there are guidelines or etiquette you should follow. Keep these things in mind:
- Be professional at all times
- Be civil. Do not slander, criticize or insult other commenters
- Check grammar, punctuation, spelling before submitting comments
- Add value to the post by adding your thoughts on the topic/issue
- Be sure to keep it relevant to your areas of expertise
- Be generous, gracious and polite
- Don’t self-promote
- Avoid dense blocks of text
- Don’t use ALL CAPS
- Remember, your name, picture and headline accompany every comment you make.

If you don’t think you can do this from your phone or mobile device, then use the desktop version of LinkedIn.

What To Do Before You Post Your Comment On LinkedIn
Before you leave a comment, make sure you have read the full article. Often headlines don’t convey the article’s full message.

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