Fall 2012 CoJMC classes - Registration begins March 26

CoJMC classes
CoJMC classes

Awesome opportunities!
Take advantage of these special CoJMC classes in fall semester 2012
Registration begins March 26

ADPR 417-001 Issue Management and Crisis Communications
TR, 9:30-11:20 a.m. East Campus ACB
Fundamental components of issues management and crisis communications. Fall only.

ADPR 433/833-101 Art Direction
R, 5:30-8:20 p.m.
Visual and graphic design as applied to the corporate environments of advertising and public relations. Individual and team projects.

ADPR 450/850-101 Public Relations Theory and Strategy
T, 6:15-9:15 p.m.
On site (or by distance for graduate students only; same day and time; Sec. 700)
Philosophies and theories that underlie the discipline and profession of public relations.

ADPR 459/859-700 Writing for Digital Media
Online
Analysis and preparation of written material for the digital advertising and public relations media including development of structure and functions for digital broadcast and web applications. Fall only.

ADPR 483/883-101 Portfolio Development
T, 5:30-8:20 p.m.
How to improve individual portfolios of creative work and execute a variety of creative pieces that demonstrate improvement in their collections.

ADPR 488/888-101 Media Sales and Promotion
T, 6-8:50 p.m.
Techniques for print and electronic media sales and promotion. Rate structures, legal requirements, and social and economic effects.

ADPR 491/891-001 PR and Political Campaigns
M, 2-5 p.m.
Explore the communications challenges of political campaigns while elections are in full swing. Students will form teams and develop everything from communications strategy to advertising and grassroots mobilization. Continuous focus on how the various roles in a political campaign relate to the work in a PR firm. Taught by the vice president of a Chicago PR firm.

ADPR 491/891-002 Social Media: Theory and Practice
MW, 5-6:15 p.m.
The class will learn current theories and models of social media campaigns, explore social media sites, review established and emerging social media channels, and work on a social media planning project.

ADPR 491/891-003 Mobile and Social Media Design
MW, 10-11:20 a.m.
Study current mobile and social media communication techniques, strategies and design. Discover how these media connect with audiences as part of an IMC plan. Work as part of a team to create effective promotional strategies and design.

ADPR 491/891-004 Professional Practicum: Jacht student ad lab
MWF, 1:30-4:20 p.m.
Use all the advertising, public relations, marketing, media, research and creative knowledge you have gained. Discover how a campaign contributes to the revenue of an agency as well as of the client being served. Taught in Haymarket.

BRDC 375-101 Sports Broadcasting
R, 7-9:50 p.m.
Broadcast sports reporting. Play-by-play sports reporting.

JOUR 324-001 Feature Reporting
W, 1:30-4:20 p.m.
Feature writing with the objective of improving the ability to produce nonfiction news stories.

JOUR 326-001 Sports Reporting
W, 5:30-9:20 p.m.
The importance of good sports reporting through clear writing and its importance to readers; the principles of different types of sports stories; how to think critically about sports media; and how the fundamentals of good reporting and writing apply to sports.

JOUR 348-001 The Real World I
R, 3:30-4:45 p.m. (one credit hour)
An inside look at the news reporting business by hearing each week from working journalists at the Omaha World-Herald.
NOTE: Only students who take The Real World I are eligible to apply for one of four internship slots in the World-Herald’s Lincoln bureau the following semester.

JOUR 412/812-700 (online) Literature of Journalism
Online
The roles and effects of mass media and major works exemplifying the practice of journalism.

JOUR 407/807-001 Investigative and Computer-assisted Reporting
T, 6:30-9 p.m.
Conduct investigative and in-depth reporting by using documents and computer databases, interviewing, and field research to write compelling stories. Special focus on the 2012 election.


JOUR 491/891-002 Nebraska News Service
F, 9:30-11:20 a.m.
The Nebraska News Service provides state government news coverage to more than 80 news organizations throughout the state that otherwise would not have ready access to news and information from the state capitol. Students will have the opportunity to do a wide variety of government-related stories. Juniors, seniors and graduate students are eligible to apply if they have taken all the JOUR required courses through 302. Submit a resume, list of J-School classes you've taken and the teacher for each one, and work samples to Mary Kay Quinlan, Room 232.

JOUR 491/891-003 New Voices/Mosaic
MW, 12:30-2:20 p.m.
Lincoln is home to growing numbers of refugees and immigrants from around the world: Sudan, Congo, Iraq, Bosnia, Guatemala, Burma, as well as many other countries. In this class students focus on covering the refugee communities, telling stories in text, photo and video. And they will help train refugees to tell stories themselves by meeting with groups of refugees in Community Learning Centers here in Lincoln. All stories are published on nemosaic.org, and some will also be published in the Lincoln Journal Star.


Graduate only courses

JGRD 809-101 and 700 Seminar: Media Law
M, 5:30-8:20 p.m.
On site or by distance (same day and time)
Reading, discussion, and research on current issues in mass media law or theoretical bases for freedom of expression.

ADPR 830 Strategic Communications: Advertising Issues and Strategies
Online
Business of advertising and promotion and the process and planning involved in strategic promotional communication. Current issues and strategies faced by advertising practitioners, the importance of branding and integrated marketing communications. Creation of a strategic marketing and/or media plan. This course was designed for graduate students who do not have the equivalent to an undergraduate degree in advertising.

ADPR 881-700 Advertising and Public Relations Research
Online
Research in the planning, development and evaluation of advertising. The research process, the use of secondary sources of information, and how to analyze data from these sources. The planning and execution of primary research.

JGRD 901- 101 and 700 Ethics and Issues in Mass Communications
W, 5:30-8:20 p.m.
Ethical framework for exploring current issues in mass communications.