The Marketing Data Specialist assists the Media Research Analyst in conducting research and analysis by standardizing and automating the collection, extraction, transformation, and cataloging of marketing data. Employ industry standard data management and warehousing processes and procedures to ensure high quality data for analysis. Findings from this data are used to guide business decisions for internal staff, as well as reports for state and federal organizations.
Minimum qualifications: Bachelor’s degree in media/marketing research, statistics, mathematics, or related field plus combined professional or educational experience in market/media research, statistical analysis, interpretation of data, mathematics or closely related field; equivalent education/experience considered. Work history will show strong data and organizational skills; knowledge of statistical theory and mathematics; knowledge of and experience using statistical programming languages and data analytics software; ability to interpret marketing study research results and to effectively present the conclusions; and knowledge of quantitative and qualitative research tools.
https://employment.unl.edu/postings/68960