What does it mean to be part of Cobalt Credit Union?
Being part of Cobalt Credit Union means you will be part of a culture that truly cares about members and employees. Cobalt will take time to prepare and train you to succeed in your current position and help coach you to reach your career goals. Our tuition assistance, job shadowing program, and dedication to promoting from within the company will support you to reach your highest potential. Cobalt’s management team believes in an open door policy and welcomes feedback and suggestions. We are big enough to be recognized in the community, but small enough that you are not just a number.
Who are we looking for as our next Digital Marketing Specialist?
> Four years’ experience in marketing or related field
> Bachelor’s degree in Marketing preferred; equivalent work experience in marketing or advertising may be substituted
> Experience with managing digital marketing campaigns
> Fluency in digital marketing trends such as Pay Search, display ads, email marketing, content marketing and Google analytics
> Familiarity with key metrics to track for data-driven marketing
What is a day in the life of our Digital Marketing Specialist?
> Developing, implementing, measuring and building reports on credit union programs and their outcomes
> Assisting in the design of reports and reporting methodologies
> Analyzing usage and campaign trends to identify new marketing opportunities
> Overseeing administrative aspects of member survey programs and managing and executing the member’s onboarding and cross selling programs
> Working alongside the marketing team to identify target markets and develop campaigns to increase CU members and increase share of wallet
> Gathering, analyzing and interpreting a wide variety of marketing performance data and KPIs including digital media
> Utilizng our analyst tools (IE. Hubspot) to develop lead generation, capture leads, and nurture client communications as it relates to SEO & SEM
> Sharing and distributing data to various Credit Union respective departments so they can use this information to meet their strategic goals
> Responsible for search engine optimization (SEO)
> Works closely with Graphic/ Web designer to utilize data for cross selling opportunities
> Overseeing digital and social media communications utilizing technology and resources
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