Over the past five years of CoJMC’s partnership with FOX Sports U, students have had the opportunity to work on major FOX Sports brands.
This year's campaign was on military appreciation on behalf of the big Ten Network (BTN), while previous campaigns have focused on promoting the popular national sports network FS1, creating content for the BTN Tailgate Show, increasing awareness of FOX Sports’ partial acquisition of Big Ten College Football media rights, and marketing NFL Thursday Night Football on FOX Deportes, a Spanish-language sports network.
CoJMC faculty member Frauke Hachtmann started the partnership with FOX Sports University five years ago and has been teaching the course ever since.
One year, she and fellow CoJMC faculty member Kelli Britten team-taught the course. It started as a special topics course and now serves as a capstone experience for majors in advertising and public relations as well as those in the college’s newest undergraduate major: sports media and communication. The course has also attracted graduate students over the years. This year’s class had 25 students.
Fox Sports U is a collaboration between Fox Sports and the nation’s leading universities to give students a chance to work on a particular business challenge.
“It’s a super exciting real-world learning experience for students majoring in advertising and public relations and those in our newest undergraduate major, sports media and communication,” Hachtmann said.
Hachtmann works closely with Manager of Strategic Partnerships for FOX Sports U Cati Hance and representatives of each FOX Sports brand on the client side to ensure the course runs smoothly when it's offered each spring. This year's FOX Sports brand representative was BTN Vice President of Marketing Erin Harvego.
Read the full story here: https://journalism.unl.edu/news/cojmc-celebrates-5-year-partnership-fox-sports-u