Students in the advertising and public relations campaigns course will be presenting their integrated and marketing communications plans for the clients of the College of Journalism and Mass Communications.
The three clients for this semester are Honda Civic Coupe, Adopt-A-Classroom and Radio Talking Books.
Watch it live as it happens at http://journalism.unl.edu/live.shtml today, Tuesday at 9:30 a.m. and 2:00 p.m.
Students have been meeting periodically with their clients during the semester. Working in small teams, students have taken on roles found in advertising agencies such as copywriters, designers, public relations specialists, media planners or account supervisors.
The students will be proposing an advertising and/or public relations solution to their clients’ key decision makers during their final class. The results, which are summarized in a plans book, will be delivered to the client at that time.