The Washington Media Scholars Foundation is looking for 12 undergraduate student finalists to participate in a week of networking and out-of-the-classroom educational opportunities at top advertising, media and public policy firms in Washington, D.C.
ELIGIBILITY
• Competition is open to all undergraduates enrolled at a college or university in the USA, who are at least 18-years-old as of November 30, 2012.
• Participants may only be a member of one team. There may be multiple teams from the same school. Team members may be from different schools.
• Students may participate in the qualification round as individuals.
THE QUALIFYING ROUND
• Materials Due February 12, 2013.
• The qualifying round introduces participants to the basics of media planning. By evaluating the deliverables from each team or individual, judges determine those who have the skills to complete a competitive media plan in the second round of the competition. During the qualification round, students may work either individually or as a team of two.
Qualification Round Directions
The following steps with hyper-links appear online at mediascholars.org/case-competition/.
(1) Register online (http://www.MediaScholars.org) to participate
(2) Download the qualification round mini-case
(3) Download the mini-case planning Excel spreadsheet
(4) View the Qualification Round tutorial to give your team a jump-start
(5) Download the 2013 Media Plan Case Competition Glossary
(6) Complete the Excel spreadsheet and supporting documents as directed.
(7) Submit your qualification round materials to Kara.Watt@mediascholars.org
Awards
• Members of the winning team receive the National Excellence in Media Award along with $3,000 (each) in scholarship awards.
• The first runner-ups receive $2,000 (each) in scholarship awards.
Should questions arise, please contact Kara Watt at Kara.Watt@mediascholars.org.