Company name: Williams Group
Company website: thewilliamsway.com
Company description or mission: Williams Group (http://www.williamsgroup.com) is the
worldwide leader in eyecare practice management consulting. Every day, we
help eyecare practice owners realize their professional and personal vision.
Whether it is establishing a new practice, growing revenues, improving
work/life balance, or transitioning to retirement, Williams Group has the
expertise that enables our clients to achieve their goals.
Job category:
- Advertising
- Public Relations
- Broadcasting
- Journalism
Job type: Job
Job hours: Full-time
Compensation: Paid
Position title: Social Media/Content Specialist
Position description:
Williams Group is looking for a creative, motivated individual to join their
marketing team as Social Media/Content Specialist. Qualified candidates will
possess excellent written and verbal communication skills, have a good
understanding of current social media marketing best practices, and enjoy
working in a fast-paced environment.
We offer competitive pay and benefits along with a creative, upbeat,
collaborative environment.
Job Duties:
Identify, write, edit and post content on a regular daily/weekly basis for
our company blogs.
Identify, write, create, edit and post content regularly on other appropriate
social media channels.
Create a comprehensive social media strategy to define programs that use
social media marketing
techniques to increase visibility, membership and traffic across all Williams
Group brands and implement and manage social media programs.
Experiment with new and alternative ways to leverage social media activities
(“marketing R&D”).
Monitor trends in social media tools, trends and applications and
appropriately apply that knowledge to increasing the use of social media at
Williams Group and its wgsocial (http://www.wgsocial.com) clients.
Strategize with and educate the management team and others across the company
on incorporating relevant social media techniques into the corporate culture
and into all of the company’s products and services.
Strategize with and educate clients on incorporating relevant social media
techniques into their practice’s culture, products and services.
Measure the impact of social media on the overall marketing efforts.
Experience – the ideal candidate will have experience in the following
areas:
Social media tools and techniques
Writing/Editing
Marketing (traditional, new media, guerilla and ‘word of mouth’)
Strategy
Product marketing
Press and analyst relations
Technology
Sales
Project management
Attributes – the key attributes for this position include:
Creativity
Willingness to experiment
Ability to deal with uncertainty
Ability to contribute individually, and lead, manage or participate in
cross-functional teams
Determination
Ability to synthesize large amounts of data into actionable information
Excellent writing skills and a willingness to use them
Excellent verbal communication skills
Persuasiveness
Ability to create great working relationships with all levels within the
company and across multiple disciplines
Ability to speak, present, and train on Social Media- and Marketing-related
topics
Sense of humor
Additional Requirements and General Information (education, skills,
transportation):
Date posted: August 29, 2014
Job location: Lincoln, Nebraska
Application instructions: To apply: Please submit a cover letter, resume,
writing sample, graphic design sample, and your salary requirement to
akumpula@thewilliamsway.com.
Application deadline: September 17, 2014