Alloy Media + Marketing is pleased to announce a great opportunity for your students to put their marketing skills to the test for a major brand for a chance to win $5,000 and a marketing internship.
Your students can test their direct marketing skills by entering the John Caples International Awards: Student Campaign of the Year. The first place winner receives $5,000 and an internship at Alloy Media + Marketing. In addition to gaining real-world experience with a major brand that your students can add to their portfolio, the student's entry could take the stage at the John Caples International Awards in New York. Add this to your syllabus for an educational and exciting semester.
Here's the challenge: Design a marketing campaign for the General Motors, College Discount program and educate the college-student market on the program. The contestants will be required to use direct mail and digital marketing, in addition to at least one media channel, such as campus newspapers or social media. Students can download the entry kit here.
For more information please contact Eva Chan: Eva.Chan@Haymarketmedia.com.