JGRD 891.792 | Online | Kurt Gessler
News Engagement explores the optimal approaches to engage today's fragmented and distracted audiences and better connect communities with the important news and information they want and need. In this course, you will be using the best practices, research and data directly from the some of the largest digital newsrooms in the U.S. In many cases, you will receive the exact training editors there receive. The course features contextual readings and discussions, but the emphasis will be on pragmatic hands-on lessons in social media, content strategy, messaging, audience engagement and analytics.