Nelnet is looking for an email marketer to drive engagement and conversion. Keys to success in this role are an ability to create, manage, and analyze daily email campaigns as well as use results to optimize and scale. This role has responsibility for execution, measurement and reporting of the email channel as a whole. The successful candidate will have a proven track record of working closely with a variety of cross-functional teams involved with list segmentation, email creation and client support.
EDUCATION:
Bachelor's degree in Business, Marketing, Communications or a related degree or equivalent combination of education and experience.
EXPERIENCE:
> 3+ year experience in email marketing
> Hands-on experience with email marketing tools
> Intermediate proficiency with HTML/CSS preferred
> Proficient in Excel
> Experience with CRM systems, integrations and features preferred
COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES:
> Proven results in email marketing, marketing automation and database segmentation
> Strong understanding of customer segmentation and targeting along with customer lifecycles
> Highly-proficient in analyzing campaign performance, provide actionable insights, and driving continuous improvements to email performance
> Fluency with template development, targeting, and personalization
> Adept in navigating the sales and conversion funnel
> Strong knowledge of best practices, strategies, and industry standards related to email
> Ability to work collaboratively in a fast-paced organization with a high attention to detail
> Excellent project management, follow up, and organization skills
For more information or to apply: https://careers-nelnet.icims.com/jobs/7591/email-marketing-specialist/job