Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.
The Community Management Specialist provides day-to-day management of Abbott’s Corporate branded social media channels (Twitter, Facebook, Instagram, YouTube, etc.) This involves the monitoring and listening of all Corporate channels and includes responding to comments, questions and concerns in a timely fashion, as well as proactively engaging and establishing relationships with community members. The Community Management Specialist will work cross-functionally with Abbott’s business and corporate constituencies to triage issues presented by consumers on social media. They will ensure comments and questions are responded to quickly, accurately and in the right brand voice. Additionally, this person will be responsible for identifying influencers and supporters, spotting trends, moderating comments and establishing community culture and tone.
The Community Management Specialist must be a strong writer – able to quickly turn around responses to comments and questions – and also able to spot stories the community would find interesting. He/she will have strong analytical and superior judgment skills. They will help to foster dialogue and will have the ability to communicate on behalf of the Company’s brand. This role is part of the Content team, a group within the Company’s global marketing and public affairs team.
This position requires a high proficiency in digital and social media – and excellent verbal and written communications skills. Prior experience in public relations, marketing communications, and/or social media management preferred.
CORE RESPONSIBILITIES INCLUDE:
> Manage the daily monitoring of Corporate Social Media channels (Twitter, Facebook, Instagram, YouTube, etc.)
> Create content for the Social Media Channels taking into account consumer insights and channel specificity
> Oversee day-to-day community management- foster dialogue, answer questions or comments, monitor trends, advise on potential opportunities and resolve issues; ensuring brand compliance, quality assurance and timely response or reporting as needed
> Manage day-to-day community management operations utilizing company’s selected social media management software and collaborate with divisional teams to configure and train on the tool, manage user administration, and provide expertise on tool use and application to drive continual efficiencies and improvements in social media
> Interface with various business and corporate constituencies, including corporate marketing, media relations, citizenship, HR, regulatory, and product/brand managers
> Assist in the management of external monitoring and moderation vendor and updating of the Corporate Response Plan
> Execute company’s social media crisis communications plan if needed
> Monitor online presence, report “chatter,” and communicate platform activity with internal team members
EDUCATION & EXPERIENCE
> Bachelor’s degree in Marketing, Communications, Digital or Public Relations, and 3-5 years of experience
> Excellent writing skills, with an eye for proofreading and grammar
> Passionate about Social Media
> Ability to respond quickly with quality assurance always top-of-mind
> Occasional travel
> Bi-Monthly weekend monitoring
https://www.jobs.abbott/us/en/job/30916263/Community-Management-Specialist