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Professor Nancy Tomes (State University of New York)
"Medicine and Madison Avenue: Pitching Drugs to Patients--And Doctors"
Tuesday, April 5, noon
Nebraska Union (room posted)
Free and open to the public
Light refreshments will be served
Professor Tomes is a Distinguished Professor of History at Stony Brook University, State University of New York (SUNY). Tomes is a past president of the American Association for the History of Medicine (AAHM). Her latest book is Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers (University of North Carolina Press), 2016.