Amy Struthers, associate professor of advertising and public relations, received the 2013 Silver Medal Award for outstanding contributions to the advertising community. The American Advertising Federation of Lincoln award was presented during the 20th Nebraska ADDY awards held Feb. 9 at the Rococo Theatre.
The Silver Medal Award was established in 1959 to recognize individuals who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibilities in social concern. The award is presented annually.
Struthers is the sixth faculty member from the College of Journalism and Mass Communications to receive the award. Other recipient of the lifetime achievement award from the college include Stacy James, Rich Bailey, Chuck Piper, Julie Gade and Karen Brokaw.
Struthers joined the college in 2003. She is the faculty founder of Jacht Club, UNL's student advertising agency. For nine years, Struthers served as adviser to the student chapter of the American Advertising Federation, UNL Ad Club, and founded UNL's student team for the National Student Advertising Competition.
Struthers' research agenda includes work in public health messaging, particularly to teen audiences. She has worked closely with the Nebraska Department of Health and Human Services for the past six years on a collaborative project to develop and implement an effective campaign encouraging high school students to be more physically active and make better food choices.