The UNL top level site launched on July 29th with several notable differences. University Communication collaborated with the Office of Admissions to emphasize recruitment and image messaging.
The relaunch includes more admissions-focused content based on mindsets data, better entry points to admissions information.
In addition to informational and visual refresh, the site moved to a topic-based navigation structure (from audience-based) after researching peer institution websites and other data around user expectations with navigation.
These pages serve as the gateway to the university’s "digital campus." The homepage was requested more than 5 million times globally in the 2020-2021 fiscal year.
More details at: https://www.unl.edu/