At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
YETI is looking for a Public Relations Intern to join our in house PR team for our Summer 2020 Internship Program. Reporting to the PR Manager, you will have the opportunity to hone your PR skills working for a top tier consumer brand throughout the 12-week internship program. Your support of the PR team will include building media lists and editorial calendars, monitoring coverage for YETI and our competitors, and managing a seasonal outreach campaign from material and media list development, to pitching, to ongoing engagement and monitoring. The 2020 Internship Program culminates with a presentation to our leadership team summarizing your experience at YETI with key takeaways and feedback regarding the program.
Internship Dates: May 26, 2020 through August 14, 2020
Responsibilities:
> Compile media coverage for seasonal and annual campaigns
> Monitor key outlets for relevant coverage ongoing
> Own small seasonal outreach campaign including development of pitches and media lists, outreach to targeted media, ongoing engagement and coverage monitoring
> Develop media lists for key markets
> Develop seasonal and annual editorial calendars
> Monitor and compile competitor coverage
Qualifications and Attributes:
> Pursuing undergraduate degree in Public Relations or related (strong preference given to candidates expecting to graduate in 2020 or 2021)
> Previous public relations internship experience preferred
> Experience creating media lists preferred
> Strong writing and communication skills
> Strong attention to detail and organizational skills
> Ability to work full-time hours through the duration of the program, May 26 through August 14, 2020, at our Austin HQ
https://app.joinhandshake.com/jobs/3373106?ref=preview-header-click