If you have a mind for strategic marketing and a passion for sharing positive stories through social media, direct interaction with media, and events, then join the Communications team at the Nebraska Department of Health and Human Services as our Digital and Social Media Communications Specialist. The ideal candidate is a versatile self-starter who demonstrates excellent verbal and written communication skills, strong attention to detail, and has a keen awareness of rising innovations and trends in the social and digital media industry.
More specifically, a strong candidate will have demonstrated experience in developing, executing, and evaluating platform strategy to measurably impact audience and engagement goals. The candidate must be well-versed in platform strategy across Twitter, Facebook, Instagram, LinkedIn, and YouTube within an integrated marketing mix. The candidate must be driven by data, building forward-thinking strategy with a results-oriented mentality. A understanding of analytics and social listening tools to drive strategy is critical to this position.. Copywriting, media relations and some graphic and/or web design experience are a plus.
Examples of Work:
The Digital and Social Media Specialist is primarily responsible for two areas: 1. Social media/digital strategy with tactic coordination, execution, and engagement; and 2. identifying, developing, and pitching positive stories from across the agency to publications across the state. The position facilitates the successful achievement of the primary responsibilities through the following duties:
> Plans and coordinates public information functions and/or activities within the agency to meet project deadlines, facilitate co-action with other program activities and ensure that agency public information priorities and goals are achieved.
> Writes, designs composes, edits, researches, compiles, and/or selects copy and layout for informational/administrative publications, audio-visual material, media releases, displays, exhibits, and/or speeches, to organize data so that it will reach and be understood by the target audience.
> Develops and recommends policies and procedures to agency management to increase the impact and effectiveness of agency public information functions and activities.
> Advises agency management on public relations to discuss potential and actual reaction to and impact of agency information releases and suggest alternative approaches for disseminating information.
> Assists with video and image capture and editing for content that supports the department's overall strategic vision.
> Work collaboratively with team to establish workflows for social media and digital campaigns, video capture and editing process for projects.
> Confers with news media representatives to discuss agency public information needs, develop and maintain contacts, and facilitate the dissemination of agency and program information through the mass media.
> Coordinates promotional materials for newspapers, radio, television, outdoor advertising, and business and industry to develop appropriate preparation and dissemination procedures and ensure that they are followed.
> Arranges publication space or broadcast time and preparation of informational material to schedule and coordinate the development and dissemination of agency and program information to the public.
> Other duties as assigned.
REQUIREMENTS: Bachelor's Degree in journalism, public relations, communications, advertising, creative writing or related field. Experience in developing, planning and managing public relations/publicity campaigns, mass media communication activities or public information programs may substitute for the education on a year for year basis.
PREFERRED: Competency with Adobe Creative Suite Programs. Experience with strategic media campaign planning, social media platforms, and freelance activities. Knowledge of Meltwater and GovDelivery and other digital media management systems a plus.
OTHER: A valid Driver's License or authorized independent transportation is required.
Knowledge, Skills and Abilities:
Apply the principles and practices of public relations/journalism to the operation of a public information function. Communicate orally and in writing in individual or group settings with news media representatives, agency staff, and the public, at levels understandable to each audience. Evaluate the public information potential of written, illustrative, and related material for a specific project assignment. Develop the information dissemination approach most likely to reach the target audience. Assess the impact and effectiveness of specific public information materials or activities in meeting the interests of the public or media and the needs of the agency.
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