The University of Nebraska-Lincoln College of Journalism and Mass Communications’ Bateman Team took second place in the Public Relations Student Society of America Bateman Case Study Competition on May 13, 2021.
The Bateman Case Study Competition originated in 1973 as a national case study allowing PRSSA members to exercise the analytical skills required for public relations problem-solving.
In 1983, the name of the Competition was changed to honor the memory of the late J. Carroll Bateman, APR. Bateman was a past president of PRSA and was instrumental in the founding of PRSSA.
The 2021 Bateman Case Study Competition focuses on reversing the corrosion of civility in American life and fostering more constructive and inclusive public discourse in all corners of society.
The Competition is open to the more than 370 PRSSA-affiliated Chapters and challenges student teams to research, plan, implement and evaluate a public relations campaign centered on enhancing civility.
The 2021 competition included 54 entries from colleges and universities across the nation. Of those submissions, eight received honorable mention and three presented to a panel of judges on May 13, 2021. California State University Long Beach took first place and Loyola University in New Orleans took third.
The members of the UNL Bateman Team, including their year, major and hometown, are:
Nebraska
Columbus: Emerson Belitz, senior, advertising and public relations
North Platte: Morgan Libsack, senior, advertising and public relations
Lincoln: Hallie Miller, senior, advertising and public relations
Wahoo: Kateri Hartman, senior, advertising and public relations and journalism
Walton: Arielle Wiedenbeck, senior, advertising and public relations and political science
Assistant Professor of Practice Monique Farmer leads the Bateman team, and LeAnne Morman served as the Professional Adviser for this year's team.