Under administrative direction, responsible for an agency's marketing, communication, advertising, and public relation/information strategies, policies and programs with the purpose of promoting the Nebraska State Historical Society and its products and services in a positive light. Coordinates internal and external communication efforts, supervises staff in the department to achieve goals and objectives, and ensures that an overall marketing strategy is integrated to support the agency's mission and directives.
Hours: 8-5, Monday - Friday.
Job location is 1500 R Street, Downtown.
EXAMPLES OF WORK:
Coordinates with CEO to study the objectives, promotional policies and needs of the agency to identify, develop, implement, and evaluate marketing, communications, advertising and public information/relation strategies to positively influence public opinion, or promote ideas, products and services. Oversees development and implementation of all agency internal and external communications such as letters, brochures, videotapes, press releases, web sites, newsletters, commercials, banners and annual reports. Advises agency management and divisions to provide expertise and technical assistance, discuss potential impact of agency information releases, and suggests approaches for disseminating information. Coordinate special events to promote the Nebraska State Historical Society. Represents the agency to the media, clients, the public, government, communities and internal staff, or designates other appropriate spokesperson or information source. Negotiates with media vendors and/or contracted advertising agencies to determine annual media buys for agency. Establishes and maintains cooperative relationships with representatives from the community, state and local government officials, business officials and other public interest groups. Supervises staff in marketing and/or public information department.
QUALIFICATIONS / REQUIREMENTS:
Bachelors degree in advertising, marketing, public relations or communication or similar and three years increasingly responsible experience in developing, planning, and managing: marketing, advertising, communication and public information/relation concepts, practices, principles and programs; IT/Web development, public speaking, events planning, collaboration, budgeting, and supervision of staff.
KNOWLEDGE, SKILLS AND ABILITIES:
Knowledge of: principles, practices and processes for marketing/advertising, communications and public relations; promotion of ideas, services, imaging and branding; business and management principles involved in strategic planning, resource allocation, leadership techniques; coordination of people and resources; media production, communication and dissemination techniques and methods; computers including word processing programs, graphic design programs and basic web-site updating and maintenance techniques. Prefer Knowledge of: Local, statewide, national and international media sources and operations, including appropriate contact persons, possible costs, and publication/broadcast deadlines; reference sources including agency reference material and external information sources; the inter-relationships of agency marketing, communications, advertising and public relation/information activities; communication, advertising, and marketing principles and practices. Required Ability to: communicate orally and in writing to individuals or groups, including: the public, government or program officials, NSHS staff, private organizations, communities, public interest groups; apply the principles and practices of marketing, advertising, communication, and public information techniques; write/edit copy, prepare layouts, assign and review work of others. Prefer Ability to: assess the impact and effectiveness of NSHS marketing, communications, advertising and public relation/information programs, policies and objectives; develop and apply agency policies, procedures and systems to meet organizational goals; delegate, direct, and review the work of agency employees and others in meeting the marketing, communications, advertising and public information/relation strategies.
How to apply:
APPLICATIONS MAY BE FILED ONLINE AT:
http://statejobs.nebraska.gov
1526 K Street, Suite 100
Lincoln, NE 68508
402-471-2075
Position #201700213
MARKETING MANAGER
Due: 2-22-17