The Public Information Officer (PIO) II is primarily responsible for: 1.) social media strategy and tactic coordination, execution, and engagement; and 2.) identifying, developing, and pitching positive stories from across the agency to publications across the state.
The position facilitates the successful achievement of the primary responsibilities through the following duties:
> Plans and coordinates public information functions and/or activities within the agency to meet project deadlines, facilitate co-action with other program activities, and ensure that agency public information priorities and goals are achieved.
> Writes, designs, composes, edits, researches, compiles, and/or selects copy and layout for informational/administrative publications, audio-visual material, media releases, displays, exhibits, and/or speeches, to organize data so that it will reach and be understood by the target audience.
> Develops and recommends policies and procedures to agency management to increase the impact and effectiveness of agency public information functions and activities.
> Advises agency management on public relations to discuss potential and actual reaction to and impact of agency information releases and suggest alternative approaches for disseminating information.
> Confers with news media representatives to discuss agency public information needs, develop and maintain contacts, and facilitate the dissemination of agency and program information through the mass media.
> Coordinates promotional materials for newspapers, radio, television, outdoor advertising, and business and industry to develop appropriate preparation and dissemination procedures and ensure that they are followed.
> Arranges publication space or broadcast time and preparation of informational material to schedule and coordinate the development and dissemination of agency and program information to the public.
> Other duties as assigned.
REQUIREMENTS: Bachelor's Degree in journalism, public relations, communications, advertising, creative writing or related field. Experience in developing, planning and managing public relations/publicity campaigns, mass media communication activities or public information programs may substitute for the education on a year for year basis.
*Application deadline: September 18, 2018*
To apply: https://www.governmentjobs.com/careers/nebraska?keywords=Public%20Relations