Who: Dr. Yunwoo Nam and Dr. Jason Hawkins
When: Friday, December 6, 2024, 11:00a.m - 11:50a.m
Where: Kiewit Hall (KH) Room A510, (Lincoln), Peter Kiewit Institute (PKI) Room160, (Omaha)
Zoom: https://unl.zoom.us/j/98630335322
Title: Leveraging Location Based Service Data to Enhance Pedestrian and Bicyclist Safety
Presentation Abstract: As active transportation gains popularity, ensuring the safety of pedestrians and bicyclists has become a critical focus for urban planners and transportation engineers. Accurate traffic volume data is essential for generating robust insights into safety research. This seminar will explore the innovative use of Location-Based Service (LBS) data to improve safety for pedestrians and bicyclists. LBS data, generated from mobile devices and applications, can be utilized to analyze traffic volumes, identify high-risk areas, and assess crash risks. By integrating LBS data with traditional safety metrics, planners and engineers can develop predictive models and data-driven strategies to enhance urban mobility, reduce crash risks, and create safer, more accessible environments for pedestrians and bicyclists. Funded by Federal Highway Administration (FHWA) and Nebraska Department of Transportation (NDOT).