Jacht Ad Lab at UNL welcomes biggest summer crew ever

            Jacht Ad Lab, the student-run ad agency at the University of Nebraska-Lincoln College of Journalism and Mass Communications, is taking it to the next level this summer with its largest summer group. The summer crew is working in Jacht's new space at 151 N. 8th St. in Lincoln's Historic Haymarket.

            Students participating were selected through a resume and portfolio review, and an interview with Jacht faculty and student leadership.

            "This crew was selected from our largest applicant pool yet, with more than 70 students from across the University of Nebraska-Lincoln competing for a handful of spots," said Amy Struthers, associate professor of advertising and public relations, and founder and director of Jacht. "These students represent some of the most motivated, directed and passionate young adults in our campus community."

            Jacht students have included majors in accounting, advertising and public relations, graphic design, journalism, film and new media, broadcasting, economics, finance, marketing and business administration. The agency seeks to bring together highly motivated students from any major who are passionate about applying their knowledge and skills to the advertising and public relations fields.

            As a unique education/startup hybrid, Jacht provides students with the real-world experience of running an ad agency. Mentorship and support from investment group Nebraska Global and local ad agencies Bailey Lauerman and Swanson Russell have quickly propelled Jacht into a self-sustaining entrepreneurial startup.

            Jacht summer clients include the Nebraska Shrine Bowl, the National Collegiate Honors Council, the Child Advocacy Center, Lincoln Midwest Ballet Co., the Foreman Foundation, the Association of Students at University of Nebraska (UNL's student government) and the College of Journalism and Mass Communications. For more information, go to http://www.jachtadlab.com.

            Jacht's summer crew and their academic majors:

NEBRASKA

            Arlington: Charlsie Bastian, advertising/public relations and marketing.

            Eagle: Sydney Noonan, advertising/public relations.

            Fort Calhoun: Kaitlyn Nelsen, advertising/public relations and art.

            Fremont: Jessica Conrad, advertising/public relations; Katherine Ringenberg, advertising/public relations.

            La Vista: Chris Svoboda, advertising/public relations.

            Lincoln: Alex Albers, advertising/public relations; Sophie Connot, art and communication studies; Megan Freese, advertising/public relations; Brendon Henning, marketing; Ryan Koenig, advertising/public relations; Ella Leupold, advertising/public relations.

            Omaha: Steph Goodman, advertising/public relations; Clint Hofeldt, advertising/public relations and history; Liz Maloley, management and marketing; Rhett Muller, advertising/public relations and journalism; Will Stott, environmental studies and journalism.

            Papillion: Nora Williams, advertising/public relations.

            Tekamah: Christian Andrew, marketing.

ELSEWHERE

            Bloomington, Minn.: Jeff Bayard, advertising/public relations.

            Germantown, Wis.: Kimi Panagis, advertising/public relations.

            Monterey, Calif.: Yujeong Kim, advertising/public relations.

Writer: Marilyn Hahn, College of Journalism and Mass Communications