Category:
Programming
Position/Title:
Research/Programming Director
Details:
Job Description: KOCO-TV, the ABC affiliate in Oklahoma City, Oklahoma has a full-time opening for a Research/Programming Director.
Job Responsibilities:
• Create compelling stories through quantitative and qualitative research that reinforces the marketing power of KOCO-TV, MeTV, and KOCO.com.
• Play an integral role in the advertising sales department and work closely with station management on projects and marketing initiatives.
• Oversee all levels of research and programming.
• Act as chief liaison with Nielsen and other such vendors.
• Produce standard research pieces for sales.
• Manage Marshall qualitative research.
• Manage all Nielsen applications, enhancements, etc.
• Be actively engaged in sales presentations. Compilation of master planner, trending, Kantar.
• FCC Children’s programming reporting
• Nielsen meter strategy titling
Vacancy Type:
Full Time
Date Posted:
3/14/2013
Closing Date:
4/14/2013
City:
Oklahoma City - 73131
State:
Oklahoma
URL:
http://www.koco.com/index.html
Experience:
Experience Requirements:
• Prior advertising, research, marketing or broadcast experience required.
Requirements:
Qualifications Requirements:
• Must possess analytical skills, creativity and desktop publishing expertise.
• Knowledge of Nielsen Ratings is required. Knowledge of One Domain, Kantar, Wide Orbit and Marshall Marketing preferred.
Education:
• A college degree combined with advertising, marketing or broadcast experience is preferred.
Additional Information:
EOE
M/F/D/V
Contact:
To Apply:
Send your cover letter and resume to: KOCO-TV, 1300 E. Britton Road, Oklahoma City, OK, 73131 or email to: Jobs@KOCO.com (Job code RPM-031313)