Jacht is in its seventh year as part of the College of Journalism & Mass Communications’ class choices, helping to create more qualified and experienced candidates for the work field.
Jacht began as a special topics course in the College of Journalism and Mass Communications to teach students about the fundamentals of working in a communications firm. But with assistance from Nebraska Global, the course became a living, breathing advertising and communications agency.
Jacht is a student-run communications firm taken for class credit that works to help students develop a total understanding of how businesses and agencies are run. Jacht is a class available to students in all college departments, serving as an advertising and public relations elective.
Each year provides growth for Jacht, including their list of clientele. Jacht now services companies like Lincoln Public Works by helping them rebrand their bus system. In the past, Jacht assisted Pinnacle Bank Arena with social media during its initial construction.
Students with experience in Jacht have gone on to start their own companies, including four in Lincoln, Forgelight Creative, Red Thread, Pixel Bakery and Revolution 360.
Applications for the spring semester are at jachtadlab.com/apply
The applications are due October 3 by 5 p.m..