The primary purpose of this position is to assist Centris Federal Credit Union in our mission to be a trusted life-long financial partner. The Marketing Specialist is responsible for consulting and collaborating with assigned business units to develop strategic marketing plans designed to meet department, divisional and corporate goals. The Marketing Specialist supports the communication and coordination efforts with assigned vendors, and ensures the integrity and messaging components of the Centris Federal Credit Union brand image.
Essential Responsibilities:
-Promote and model the Centris Vision, Mission, Values and Team Principles.
- Contribute to public relations, credit union promotions, community involvement initiatives,
-Provide unparalleled service to both internal and external members in accordance with the Centris Service Promises.
-Collaborates and consults with business to determine necessary collateral pieces to meet business goals/objectives and communicates need for such materials to graphic designer.
-Must be comfortable providing creative direction
-Must be comfortable evaluating & suggesting advertising design, positioning and alignment
-Uses independent judgment to develop and present the annual marketing business unit plan. Incumbents must have a strong understanding of the following:
*Secondary research tools and techniques
*Data analysis
*A strong understanding of national trends related to compliance and laws that apply to the banking and credit union industry
*Establishing measurable goals that connect the marketing plans to the objectives of the business unit. The goals must show a clear line of sight to the achievement of corporate, strategic goals
*Understand the budgeting process, and create budgets in support of the strategic marketing plan
*Create and effectively communicate business unit strategic objectives to the Marketing Team ensuring project schedules, milestone dates, budgets and requirements are clearly understood by team members, and align with the division and organizational strategy.
*Serve as the point of contact for assigned business units during the conceptual, creation, and execution phases of new products.
*Conduct research on new products
*Formulate and present marketing strategies for proposed new products and determine how the product is positioned to credit union members
*Create messaging to communicate, educate and inform members and potential members about Centris products, services and credit union events
*Contribute to public relations and community initiatives
*Promote Centris by creating the messaging component of the Centris brand
*Create and/or develop relationships with internal members, vendors, community partners and other parties.
*Provide marketing and brand expertise to the organization and other functional areas to ensure well informed decisions, effective workflow and transaction completion.
Requirements:
-Bachelor’s Degree in Marketing, Journalism, Advertising, or Communications, or additional related work experience.
-One-two year of experience in corporate publications/communications or in an ad agency.
-Must have the ability to work effectively independently and in a team environment.
-Must be able to effectively communicate with members, financial institutions, staff, vendors and community partners.
-Must be able to effectively present information and concepts to a small or moderate sized group.
-Must be able to analyze information related to platforms managed and make strategic recommendations to internal partners and audiences.
-Must be able to effectively manage marketing projects in support of the assigned business units.
-The incumbent must have a strong understanding of marketing communication plans, budgeting, scope management, and aligning business unit marketing plans with corporate marketing objectives.
-Must be able to effectively access and interpret computer screens, documents, and reports.
-Must be able to operate general office equipment.
-Must be able to lift and carry up to 50 pounds.
-Must be able to stand for up to two hours without sitting.
-Must report to work regularly and on time.
-Must be able to work the hours necessary to fulfill the responsibilities of the position.
-Must be able to travel in state to various work locations.
-Must be knowledgeable in BSA and compliance requirements enforced on the credit union by state and federal law as applicable.
-Must present a professional image.
-Must be bondable.
At Centris Federal Credit Union, our Mission is to be the place where everyone in our communities wants to work and to belong. Simply said, our employees are our most valuable asset! We strive to motivate and develop our employees to reach their full potential and to achieve their career goals.
When you become an employee of Centris, you join a team that is dedicated to serving our members and community because we believe in the difference credit unions make to the community in which we live.
How to apply: https://www.centrisfcu.org/careers/