About Us:
Speedway Motors has been a trusted source for specialty rodding and racing products and friendly expert advice for over 65 years. With deep roots as a family business, Speedway Motors has grown from a one-man operation to become the world’s largest manufacturer, distributor and retailer of street rod and racing products.
We get that we would not be here without our customers, and we strive to build communities where they can come to us with questions or feedback, and maybe share a photo of their car along the journey. We’ve stepped up our brand game in a big way, and we’ve got over a million reasons why we need a leader in our social space to build the community, drive traffic to our website and help customers convert. We’re ready to move ourselves forward with a rockstar Social Media Manager. Is it you?
About the Role:
Our goal at Speedway Motors is to help our customers drive their dreams. We’ve got the right part, the technical help and we’ll deliver it fast – because it’s what we know our customers need to get the job done! As we continue to build out and grow our social media platforms we want to place a large emphasis on creating a community and engaging with customers in the most relatable way we can.
The Social Media Manager works closely with a team of content experts to create original photography, articles and video content, manages posts and responds to followers for our Facebook, Instagram, Twitter and YouTube channels. As a Social Media Manager, we expect you to be up-to-date with the latest digital technologies and social media trends. The thrill of more engagement, more conversions and better CTRs should drive you. Your communication skills should be second to none and you should love working with a group of people to deliver content that WOWS our customers.
You’ve got a seat at the table. The work happening across all our marketing team (campaigns, emails, events, print ads, catalogs, etc.) affect what’s happening on social media. You’ll have to keep your finger on the pulse of what’s happening on our internal team, and with various teams throughout the company who can keep you closely connected to content opportunities.
Now on to the meat and potatoes. Here’s how your time will be spent:
> 50% of your role will be social communication, working with our content team (copywriter, videographer, photographer, graphic designers) to curate, source and schedule posting on social networks. You are the voice of the brand and are responsible for all communication on our social platforms. You’ll be speaking directly to the customers, so learning who the customer is and following our brand voice is extremely important.
> 25% of your role is managing our engagement strategy - listening and engaging with our customers across all platforms. Keeping your eyes on brand mentions, taking note of audience trends and replying to questions. The car community is a tight knit space and since we want to put the most relatable foot forward, we want to be with our customers along their journey.
> The final 25% of this role is goal setting, analyzing data and running ads. You’ll start with performing research on current benchmark trends and audience preferences. You’ll report on audience growth, engagement, reach, leads and conversion on ads. You need to have an understanding and a drive to improve conversation rates and ad click-through rates. Following the seasonality of our business, the trends in the purchase cycle and owning your part of increasing revenue and engagement are extremely important.
Now, here are the “must haves” HR wants you to know about:
> Bachelor degree in Marketing or relevant field.
> Proven work experience in the social media space or hands on experience in content management (give links to profiles as examples in your cover letter).
> Displays in-depth knowledge and understanding of social media platforms, their audiences (Facebook, Twitter, Instagram, YouTube) and how each platform can be best used in different scenarios.
> Excellent copywriting skills.
> Practices superior time management.
> Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management).
> Analytical and multitasking skills.
> Demonstrates winning social customer service techniques such as empathy, patience, advocacy and conflict resolution.
> Automotive knowledge not a requirement but is an extreme bonus. If you have no previous knowledge, you will be surrounded by experts who can help, but it will require more attention to detail from you to ensure there are no technical errors.
If this sounds like you, we would love for you to join our team! Think you’d bring something AMAZING to our team, but not sure you’ve got the qualifications? Here’s some good news for you: We’re ALWAYS open to a marketing pitch. Visit careers.speedwaymotors.com - now to apply.