The Marketing Specialist is responsible for the overall marketing initiatives within the Company by creating and delivering marketing ideas and activities. This includes formulating concepts, creating marketing materials, managing projects/events and ensuring company messages are consistent. This may be done through print media, social media, PR, advertising, special events, etc. The Marketing Specialist will deliver high quality services in a manner consistent with the mission and values of the Legacy Retirement Communities and complies with applicable state and federal laws and regulations.
Essential Duties and Responsibilities:
> Create, deliver, edit and optimize marketing materials ensuring messages are supportive of and consistent with marketing strategies.
> Maintain the editorial calendar to ensure the real-time and planned updates of content through social media tools such as Twitter, Facebook, LinkedIn, YouTube, etc. This also includes email marketing through the Company website and Intranet -- delivering consistent messaging and up-to-date information.
> Develop and plan marketing activities for the recruitment of prospects, creative follow-up, etc. Assist with the creation and promotion efforts of other marketing events i.e. recruitment of employees, educational events, etc.
> Coordinate marketing campaigns to include email campaigns, mass-mail materials/campaigns, social advertising, etc. This includes the creation of the communication materials which may include brochures, invites, flyers, postings, etc.
> Track marketing campaign information i.e. number of mailers sent, number of respondents to an event, number of hits on a web campaign, etc. Use collected information to analyze results of the campaign.
> Coordinate and track inventory of branded items such as letterhead, business cards, marketing materials, etc. to ensure stock is available and staff has needed items.
> Assist with and/or coordinate the production of Company newsletters as needed or directed.
> Perform other duties as assigned.
Qualifications:
> A college degree in Marketing, Communications, Commercial Art/Graphic Design or related field preferred.
> One to three years in marketing, communications, graphic design or other similar experience desired. Knowledge of retirement living preferred.
> Understanding of basic marketing principles required.
> Able to deliver creative and innovative thoughts.
> Strong attention to detail needed.
> Knowledge of marketing strategies on social media networks i.e. Facebook, Twitter, You Tube, LinkedIn, etc.
> Computer knowledge, Mac or PC, and associated software products required. Knowledge of Adobe or Creative Suite software preferred.
> Effective project management and time-management skills needed. Self-motivation required.
> High degree of interpersonal relations skills and capable of relating to a variety of people and personalities. Considerable initiative, judgment and teamwork skills needed.
> Must possess excellent written and oral communication skills. Negotiation skills are a plus in securing media and community relationships.
> Able to work flexible hours when needed as events happen in the evenings and on weekends.
> Able to lift a maximum of 25 pounds.
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