LGT Transport is a leader in providing cost-effective transportation solutions to the cryogenic industry. We’re a mid-sized, family run trucking company seeking a detail-oriented person to serve as a Digital Marketing Intern for a paid, part-time 12-week summer internship. This position is a mix of remote and in-person work, reporting to our Omaha, NE office.
Are you a self-motivated individual with a passion for marketing, advertising and campaign management with a heavy mix of recruitment? Do you want to learn about the intricacies of paid and organic media campaigns and how to be an effective digital marketer? Are you looking to be a part of an internship program that provides you with the freedom you need to grow and learn? If so, LGT Transport has an opportunity for you!
We are looking for a results-driven individual who wants to bring a creative approach to the world of internet marketing and driver recruiting. As a Digital Marketing Intern, you will work with our IT Manager to define and implement paid and organic media strategies focused on recruiting high quality, experienced drivers. You will help manage performance-based paid advertising campaigns and gain exposure to everything from conducting industry research to understanding campaign budgets to reporting and recommending new approaches based on program results. From strategy to technical execution, you’ll be a pro in no time.
Responsibilities:
> Develop and implement paid media campaigns on Facebook Ads, Google Ads, LinkedIn, Ads, Indeed Ads, and more.
> Optimize copy for paid and organic media efforts.
> Track driver contact information in HubSpot.
> Track, report and analyze Paid media analytics.
> Gather, classify, organize, and manage marketing and recruiting data.
> Create engaging, relevant content for social media and LGT’s blog.
> Research and evaluate where to find high quality truck drivers with experience in transporting specialty gases, cryogenic liquids, CO2, and Anhydrous Ammonia/Liquid Propane.
> Keep up-to-date with the newest SEM/SEO strategies, techniques, and best practices.
> Assist in any special projects or other functions as directed by the IT manager.
At the end of your internship, you will be able to add these bullet points to your resume:
> Understanding of Facebook Ads, Google Ads, LinkedIn Ads, and Indeed Ads.
> Ability to optimize paid search advertising campaigns.
> Knowledge of SEM and paid social best practices.
> Ability to work with an integrated digital team and meet deadlines under pressure.
> Ability to write effective ad copy for paid search, social ads, and organic posts.
> Ability to write SEO focused content for blogs.
> Optimize results through A/B testing and other SEM tactics.
> Ability to perform data analysis and visualization for effective reporting.
Requirements:
> A desire and eagerness to learn and grow.
> Enjoy being a self-starter, constantly learning new strategies and tactics.
> Interest in marketing for recruitment purposes.
> Current student or recent graduate with coursework in marketing, advertising, or a related field.
If you have any social media/content writing experience please make sure to share it with us!
*Application deadline: May 14, 2021.
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